case study ✎ Brand Identity
A brand is not a "what", it's a "who". A hand-drawn identity programme that gave a heritage textile house a pulse, a voice and a thumbs-up.
Client
Meenakshi Weaves
Discipline
Brand Identity
Year
2025
Status
Spread all over
The brief
Bringing a brand to life is all about understanding it as sincerely as you would understand a person. For us a brand is not a what, but a who — and this is what enables us to deliver a true spirit to a brand.
What we did
- Naming, tone of voice and brand story
- Hand-inked wordmark and mascot system
- Stationery, signage and a brand book drawn entirely by hand
The result
A brand is never created; it is most certainly born. This one arrived kicking, moustache first.
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