case study ✎ Promotions
We don't set up events, we deliver experiences. A market-town activation trail where no two stops were the same — and every stop drew a crowd.
Client
Thanga Jewel Mart
Discipline
Promotions
Year
2023
Status
Spread all over
The brief
We don't just set up an event, we deliver experiences. When it comes to promotional activities we always start from scratch — no two events should be the same, and creating fresh experiences is the objective. Self-promotion or brand-promotion, we're not shy and always in the spotlight.
What we did
- Eleven-town activation trail with a travelling ink-artist
- Live portrait booths that doubled as sampling counters
- Street-theatre scripts performed in the local dialect
The result
Footfall targets were met by lunchtime. The crowds stayed for the show — and left with the brand.
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