3 December 2025 ✎ process · branding · craft
Inside the Feswa brand book: how eight services became eight ink drawings, and why we still write our copy on a typewriter grid.
Our brand book has no gradients, no mood boards, no stock photography of people laughing at salads. It has a fountain pen, a typewriter, and eight stories.
One drawing per promise
Each service we offer got a single illustrated spread: the packaging counter, the press-wallah on his cot, the promotions cart rolling through town. If we couldn't draw the promise, we didn't make it.
Copy you can hear
The body text is set typewriter-style because typewriters force honesty — no kerning tricks, no display-face theatrics. Just words, evenly spaced, saying what they mean:
"Unforgettable" — that's one word that can truly describe our press capabilities.
Why it matters to your brand
The same discipline applies to client work. Before a logo touches a screen it lives on paper, where bad ideas cost nothing and good ones can't hide.
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